Swales 6 Characteristics of the PR Community

According to the interview I conducted and the things I researched about public relations, the six characteristics that Swales created does apply to the public relations community. The first characteristic according to Swales is, “a discourse community has a broadly agreed set of common public goals (Swales 471).” In public relations, there could be multiple goals, but the main goal is to serve the public by communicating whatever message we give clearly and articulately and to give out credible and accurate information.

The second characteristic among Swales six characteristics is that “a discourse community has mechanisms of intercommunication among its members (Swales 471).” In public relations, there are multiple ways they communicate. One way is online through platforms like social media, where they might use specific hashtags or phrases that they only understand or might over be relevant to those in public relations. The public relations field is also heavily focused on who you know and connections and communications made in real life.

The third characteristic among Swales six characteristics is that “a discourse community uses its participatory mechanisms primarily to provide information and feedback (Swales 472).” In public relations, feedback is given through collaborations and projects. In the public relations field, there are multiple parts that keep it going such as writers, designers, and media relations individuals. Those people are always working to make sure that their public relations strategies are up to date and whether or not they are effective.

The forth characteristic among Swales six characteristics is that “a discourse community utilizes and hence possesses one or more genres in the communicative furtherance of its aims (Swales 472).” In public relations, a lot of digital and print publications can be used. Also many public relations firms maintain blogs, social media feeds, and videos in order to communicate their goal.

The fifth characteristic among Swales six characteristics is that “In addition to owning genres, a discourse community has acquired a specific lexis (Swales 473).” The lexis used in public relations are usually things that involve marketing your brand, creating media relations campaigns, developing media content for clients, etc. A lot of what’s involved in public relations has to do with how to communicate a clients message properly.

The sixth characteristic among Swales six characteristics is that “a discourse community has a threshold level of members with a suitable degree of relevant content and discoursal expertise (Swales 473).” One way for a person to enter the public relations field is to have a degree or certificate in which you specialize in public relations. In order for a person to really get a foothold in public relations, they really have to make the right connections and sometimes know the right people.